Understand who your ideal leads are, considering demographics, interests, and behaviors. The more detailed, the better your targeting
After nurturing and qualifying, make the final push by offering deals, demos, or consultations that turn interested leads into paying customers
Develop valuable, informative, or entertaining content that resonates with your audience’s needs or problems
Once you've captured leads, it's essential to build relationships through social media engagement. This step keeps your brand in their mind and helps move them down the funnel
Use criteria to assess if a lead is a good fit (BANT - Budget, Authority, Need, Timing). Focus your efforts on those most likely to convert
After collecting leads, maintain ongoing communication. Provide them with personalized follow-ups, helpful information, and relevant offers to build trust and guide them toward conversion